POWER PREMISE BRANDING

Design Narrative

Power Premise aims to educate and empower guests in exercising and body fortification. Design challenges include differentiation and consistency, crucial for standing out while maintaining brand integrity. The target audience, young to middle-aged adults new to fitness, seeks both facility and guidance. The gym prioritizes physical well-being and exercise science education in a welcoming environment. Visual identity reflects strength and trust with navy blue symbolizing stability and neon green for vitality. Solving design challenges involved creating a unique brand while ensuring consistency and clarity amidst competition.