INTERACTIVE AD FOR TIDE

Design Narrative

Creating an interactive ad for Tide presents unique design challenges, particularly in engaging the audience and effectively conveying the brand’s message. The focus is to create compelling interactive elements that are intuitive and enticing enough to encourage participation. Without the participation of the audience, the ad will not convey the message. Another challenge that follows is although the ad is supposed to be interactive, the main idea should be portrayed, ensuring that the interactive elements enhance the message rather than distract from it. While designing this type of ad, it is also difficult to develop innovative interactive concepts that resonate with Tide’s target audience. This requires a creative and a strategic thought process. Tides’ target audience spans wide. Simply, Tide’s audience would include people who value a pristine wash that is effective, but yet also accommodates peoples health. The concept of the project must be an ad that is interactive that correctly shows the message of Tides brand. Elements of this project must engage the audience and keep their attention long enough to keep them invested. This project solves the design challenges by properly acknowledging the audience and by creating an interactive aspect of the ad that does not draw away from the main message, but enhances it.